Everything in the middle may be overlooked by users. If you use all four lines, the first and last lines will be the most visible. You can experiment with displaying your profile on a variety of devices – phone, laptop, tablet – to see what your headline will look like. Therefore, remember that the most important information should be placed at the beginning of the headline. A large portion of this length will be truncated in many places on LinkedIn, especially when users are on a mobile device. However, keep in mind that a headline with more than 200 characters usually takes four lines of text – which is a considerable amount of space. This extension offers the possibility to tell a longer, more complex story with more details and keywords. Once the LinkedIn header was limited to 120 characters, now you can use up to 220 characters. Your Linkedin header should reflect your personality. A well-chosen headline will give you a quick overview of who you are and what you offer, so you need to be specific. The answers to these questions will help you define your Linkedin goals and choose a good Linkedin header. What do you want people to know about you?.Who is your ideal customer or target group?.How are you different from others who do similar work or offer similar services?.What are three or four keywords that users can use to find someone like you on Linkedin?.Here are some questions to help you define your goals on Linkedin: I am hiring employees for the sales department.Then, make a headline that supports these goals.Īre you focused on business development? Use your headline to start a conversation about your service or product.Īre you looking for employees? Do you have open recruitment? Add this information to your header. To get the most out of the Linkedin header, consider what your goals are on LinkedIn. Use the Linkedin headline in your social media strategy Use your headline to prepare the ground for your personal branding. You can use the header to tell others what you are doing and what to expect from their contact with you. Whether users are searching for keywords or your name, or are spotting you through comments on other users’ posts, a personalized headline makes you stand out from the crowd. When a user searches for their first and last names on Google, LinkedIn profiles tend to be highly indexed results.Īdditionally, users can see your headline under your name in LinkedIn posts and comments. Your LinkedIn headline also affects your Google search results. If your headline stands out from the crowd, people are more likely to click on your profile. The headline is one of the most important parts of your profile, and it’s worth keeping it strong.Įach time a user searches for someone on LinkedIn with a similar profile to you, the search results show your name, photo, and headline. But not if you want to stand out on Linkedin, don’t stop at the default settings – make sure you have a good headline on Linkedin. The default option on LinkedIn is to add your current position here along with the name of the company you work for. The text that appears under your name at the top of your LinkedIn profile is called the header.
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